【Nagoya Souvenir】SUGAR BUTTER TREE Nagoya Limited-Edition Matcha: Aichi Nishio Matcha × Crispy Cereal Biscuits Unboxing_2026

In Tokyo, many people pick up the original white chocolate version of SUGAR BUTTER TREE as a souvenir. However, when browsing the souvenir shops at Nagoya Station, you may notice a regional limited-edition version in green packaging: the “Matcha Chocolate” (お抹茶ショコラ).

While browsing the souvenir shops at Nagoya Station this time, I came across the 10-piece bagged version and thought it would be perfect to bring home and enjoy with a cup of tea as an afternoon snack.

In this post, I’ll share an unboxing of the packaging and details, along with my impressions of the matcha flavor and sweetness after trying it myself.

[Full View of the Outer Packaging]: The 10-piece bag of SUGAR BUTTER TREE’s Nagoya-exclusive “Matcha Chocolate” (お抹茶ショコラ), featuring green stripes and a golden Kinshachi design.

The outer bag features dark green stripes, with a golden “Kinshachi” (golden shachi) in the center. The subtle design makes it clear that this is a Nagoya-exclusive regional edition.

[Close-Up of the Outer Packaging]: A detailed look at the front of the packaging for SUGAR BUTTER TREE’s Nagoya-exclusive Nishio Matcha sandwich cookies.

Packaging Details

名古屋 [散裝餅乾大集合]: 木質桌面上陳列的大量散裝抹茶砂糖奶油樹餅乾,適合辦公室分送分享。

After opening the outer bag, you’ll find 10 individually wrapped cookies inside. While the bagged version may not look as fancy as the boxed version, it is more affordable and convenient for everyday snacking.

It’s also easy to keep a bag at your desk to share with coworkers, and the compact packaging doesn’t take up much space in your luggage.

[Individually Wrapped Cookie]: Holding a single foil pouch featuring an illustration of Nagoya’s iconic “Kinshachi” and the word “OMATCHA.”

Each cookie is individually wrapped in a silver foil pouch designed to help protect it from moisture. The package also features an illustration of the “Kinshachi,” the golden shachi ornaments associated with the keep of Nagoya Castle. The overall packaging is simple, clean, and understated.

Signature Sugar-Butter Cereal Crust

[Golden Cereal Biscuit]: A close-up of SUGAR BUTTER TREE’s signature rectangular cereal biscuit, featuring fine white sugar crystals and golden-brown toasted marks across the su

After opening the foil pouch, you’ll find a rectangular cereal biscuit. One of the biggest highlights of SUGAR BUTTER TREE is its signature biscuit base, made by baking a blend of rye and grains. The surface has uneven golden-brown toasted marks and is lightly sprinkled with fine sugar crystals.

The biscuit feels dry and crisp in your hand, with a subtle roasted grain and wheat-like aroma.

[Layered Biscuit and Matcha Filling]: A close-up side view of the cookie after opening the package, showing the crisp, grainy biscuit layers and the dark green matcha filling.

From the side, you can see a moderately thick layer of dark green matcha chocolate filling sandwiched between two substantial layers of cereal biscuit. The filling-to-biscuit ratio feels fairly well balanced.

The Subtle Bitterness of Aichi Nishio Matcha and Crispy Layers

[Side View of the Sandwich Cookie]: A close-up side view of the cookie being held, showcasing its multiple layers of crispy cereal biscuit sandwiching the rich, creamy matcha filling.

Before taking a bite, I took a look at the side first. The biscuit itself has a delicate, flaky structure made up of multiple crispy layers.

[Bite-Opened Matcha Filling]: A bite reveals the thick, rich cross-section of the vibrant green Nishio Matcha chocolate filling inside the SUGAR BUTTER TREE cookie.

Taking a big bite, the biscuit is incredibly crisp and crunchy, with a satisfying “crack” as you bite into it. The sugar crystals on the surface add an extra touch of crisp sweetness without making it overly sugary.

The matcha filling is made with locally produced Nishio Matcha from Aichi Prefecture. The matcha chocolate has a smooth texture and a moderate level of sweetness, while still offering the subtle bitterness and lingering finish that are characteristic of matcha.

The roasted grain aroma, rich buttery flavor, and delicate matcha notes come together nicely, creating a well-balanced overall taste. It doesn’t leave behind an overly greasy or sugary aftertaste, and I found it pairs especially well with a cup of hot tea or black coffee.

Nagoya Station (Google Maps)

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